Sales & Marketing Alignment Services

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Packaged Service

  • Sales & Marketing optimisation report on existing leads generation, velocity and management processes

  • Define customer journey engagement and leads nurturing process

  • Program flow with balanced accountabilities across sales and marketing designed to significantly improve co-operation

  • 9 Block Customer Journey from Visitor to Invoice and beyond

  • Creation of a rewards and recognition program that drives aligned sales & marketing engagement

  • Internal readiness/training launch

Bespoke Service

All of the above ‘packaged’ service plus:

  • Six weeks of end to end management of the program. Service includes:

    • Marketing lead qualification process (MAQL)

    • Defining lead scoring criteria

    • Integrated leads flow allocation process including tactics for increasing lead velocity and connecting channel partners

    • Rhythm of the business & associated management reporting

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