Packaged Service
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Sales & Marketing optimisation report on existing leads generation, velocity and management processes
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Define customer journey engagement and leads nurturing process
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Program flow with balanced accountabilities across sales and marketing designed to significantly improve co-operation
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9 Block Customer Journey from Visitor to Invoice and beyond
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Creation of a rewards and recognition program that drives aligned sales & marketing engagement
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Internal readiness/training launch
Bespoke Service
All of the above ‘packaged’ service plus:
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Six weeks of end to end management of the program. Service includes:
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Marketing lead qualification process (MAQL)
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Defining lead scoring criteria
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Integrated leads flow allocation process including tactics for increasing lead velocity and connecting channel partners
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Rhythm of the business & associated management reporting
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