What skills and experience do we have? Who would want to work with us? Why would they want to work with us? Would anyone be prepared to pay for services we provided? What services could we provide?
The list of questions you encounter when you are setting up a company are challenging to say the very least. It’s an incredibly humbling experience and not for the faint hearted. In attempting to keep your options open many people will take the approach “I can do everything , just ask!” Quite quickly I made and then realised this mistake. In offering generic services I lost differentiation and my unique value proposition.
I was pondering the benefits and drawbacks of generic vs specialist during one of my daily walks from Richmond to Kew along the Thames Path in England. I quickly came to the conclusion I needed to “Seek first to understand and then be Understood” Stephen Covey – Habit #5 in order to determine the specialist skills and programs I could provide to customers.
I spoke to a LOT of different friends and former colleagues. Lot’s of lunch’s and coffee’s and the odd glass of wine or two. 🙂 I asked for open and honest feedback and WOW did I ever get it. Some were polite and kind, others were not. I listened to everyone and I learned a lot. To all of you that helped me during that time I remain eternally grateful.
The result of these conversations laid the foundations for New Journey Marketing Ltd. Dedicated to MARKETING. Where everything we do is personalised, delivers tangible value and is FUN for you and your team!
Lot’s of companies provide Sales readiness Training and Technical training. Countless Marketing agencies offer Marketing services for advertising, digital, PR and the like. Educational institutions offer courses for Marketing professionals and team building, coaching and mentoring companies offer generic services for everyone.
Who looks after Marketing departments? Who focuses on Marketing Readiness? Who provides programs and services designed to enhance the skills of Marketing teams? Who offers coaching and mentoring for Marketing professionals? Who offers team building events designed especially for Marketing Teams?
I decided to explore this insight with Julie Kerry. Over afternoon tea we discussed the challenges facing Marketing professionals and teams. Discussing the programs and services they required and lamenting the fact that “Marketing Readiness” services were so hard to find.
So we decided to stand up for the rights of Marketing people around the world. No longer would we allow Sales and Technical teams to get all the readiness love. We would empower Marketing team with readiness designed especially for them!
Truth be known that’s not what we said. The actual conversation went along the lines of …… hey no one else is really focused on Marketing Readiness, let’s do it!
Six years later we have run over 75 Marketing Program deliveries in 30 countries around the world providing services to over 500 Marketing professionals. The results delivered are above and beyond our expectations. Our programs are always measured on a scale of 1 poor to 5 excellent and our lifetime average is 4.5.
The comments following anyone of our programs are consistent ….
- “Very productive and useful for alignment and team building. Original and attractive delivery with fun exercises.”
- “Fun & interactive session that brought great alignment across different teams & departments”
- “I loved it! The best planning workshop I have experienced, really integrated approach.”
- “Everything makes more sense. It gives a sense of direction and order to what we need to do and how.”
- “Relevance. This is the first workshop with outcomes directly related to my job.”
We now proudly offer Marketing Services designed by Marketing Professionals for Marketing Professionals and Teams. So if your interested in Connected Marketing Planning, Optimised Partner Marketing, Sales & Marketing Alignment, Marketing On-boarding & Mentoring or Marketing Team Building & Development we would love to hear from you, contact New Journey Marketing!
Thank you for taking the time to read our inaugural blog post. We PROMISE the next ones will all be shorter and filled with insights we have learned over the last 25+ years in Marketing. If you would like to know more please take a look at our NJM Blog to read our views and have the opportunity to share yours.